Featured Customer: Blockbuster, Inc.
Blockbuster uses MapInfo Professional, MapInfo Basic and MapMarker to perform location intelligence including mapping, ad-hoc mapping and demographic analysis.
MapInfo’s user friendly software enables Blockbuster online to track countrywide DVD-to-customer delivery timeframes. Armed only with a customer’s zip code, Blockbuster can determine which customers are receiving their DVD’s in one day and which are receiving them in seven days.
MapInfo plays an integral role as Blockbuster performs store location analysis – which stores are succeeding, which stores are struggling, and why – based on customer and competitor demographics.
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