Media

Market research tools for advertisers and media

Advertising, marketing and media professionals around the world use location intelligence to analyse markets and media reach for greater profitability. They rely on us to provide a single source for integrated location intelligence solutions to effectively target media audiences, define delivery zones and increase ad sales in broadcast media, print and outdoor advertising. We’ve developed powerful target marketing and analytical tools, demographic data sets and custom solutions to help Media Advertising, Market Research, and Circulation executives make their organisations more competitive and cost-efficient.

By allowing us to screen the entire market and select only prospects with specific demographic attributes, MapInfo helped to cut postage and printing costs while increasing the prospects for a strong return.

Forbes Durey, Director of Research, Eagle-Tribune Publishing Company

Market analysis tools for media professionals:

Use detailed reporting to identify and secure markets

  • Define, map and report on delivery zones using consumer attributes
  • Track demographic trends within market areas
  • Rank and determine the highest appeal to target groups
  • Empower effective decision-making throughout organisation

Leverage location data to sell subscriptions and ad space:

  • Identify prospective “best customers” for subscriber campaigns
  • Use subscriber profiles to focus marketing and editorial content
  • Analyse and report lifestyle, media and purchase habits of subscribers

Develop customer-facing web services within websites

  • Deploy online mapping, routing, geocoding, and drive-time capabilities
  • Develop maps for the publication’s website to location-enable ads

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